Complexities of a B2B solution and its difference from B2C

Complexities of a B2B solution and its difference from B2C
Web Development Lazar 25. April 2018.

E-commerce web development is a very complex thing. You need it to look great, work perfectly and attract the user to buy again.Some companies are all for designing a beautiful website, the others rely more on technology to give you the best possible user experience. Some incorporate both of these. You often hear B2b and B2C terms.

And finally, we come to the question, which solution B2B or B2C is the right for your business needs? What’s the difference between B2B and B2C e-commerce?

When a business chooses to implement a B2B solution, it is from great importance to understand major differences between B2C and B2B e-commerce in order to be able to make a right decision that will cater to your business needs. 

One of the biggest differences between those two platforms is certainly is the amount of sales and money flow. Statistics show that amount of money spent in B2B e-commerce is twice as big than in B2C. Also, a B2B solution must have a very complex pricing structure.

In B2B the main goal is to retain your customer since one buyer spends a great amount of money. Customer relation is a bit different and it focuses on building the long-term relationship. 

Also, in B2B still have actual salespeople who work directly with the buyer. Those sales representatives are still crucial for building those relationships, comparing to B2C where you rarely can find them.

Sales and logistics are other aspects that quite differ. In B2C you sell same products to a whole a lot of customers, in B2B you are selling a big amount of products to the same customer.

As a B2B business, you want buying experience customizable and unique for every customer, and you want to reflect those relationships not only in product collection but also in terms and pricing, as well as support an extra ordering and payment options. A good search feature that contains both the ability to search for free text or product numbers is essential for ease of use.

Some of the B2B trends for 2018 are that B2B market will grow globally (some say it will reach will reach $1.2 trillion by 2021) and that more and more B2B buyers are using mobile devices for business. Also, AI and machine learning will bring personalization, product recommendations and the whole user experience to a higher level.

Having all this in mind, it gives you a clearer picture why B2B business solutions are a bit more complex than B2C ones, and why it is so important to choose the right solution that will fit your needs. With a well-planned B2B e-commerce platform, you can quickly increase the value of your business.

b2b, b2c, web, development, solution

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