Generalization is the problem of today’s business, especially in regards to smaller companies. Businesses tend to sell generic products, which presents a nightmare for their marketing department. They know that the key to success is personalized marketing. In reality, this means that a successful B2C must possess the following features.

A solid search module

You can suggest all you want and pay for promotions, but most customers already know what they want. They arrive at your website looking for a particular item or service and wish to find it quickly and efficiently. In e-commerce, where thousands, if not tens of thousands of items are sold, a viable product search module is a must. This includes, but is not limited to, searches via filters or configurations.

Comparing products

If potential customers find more than one product they like, they are going to wish to compare them. This is where a well-set product comparison module will come in handy. Moreover, it can give you the edge over the competition. Instead of opening several tabs, buyers will use your web presentation as the primary e-commerce search engine.

Include special offers

Each business is unique in the way they handle product placement and marketing. Many opt for the traditional art of discounting or a more novel phenomenon of coupons and group buying. Again, these are just some of the features that could be reserved for your enterprise, so be sure to have a B2C platform that features these options. Even better, the web development company of your choice should be ready at hand to tailor all the possible application in accordance with your ever-changing marketing strategy.

Ads

Many business owners are over-focused when building the software for their company. They tend to forget that is not merely a business tool, but also a marketing tool. In-app ads in the form banners are more than welcome.

FAQ section

People will ask questions and your customer relations department will tirelessly answer. After a while, the whole procedure gets too tedious and that is how most “frequently asked sections” are formed. What you can do is plan this section in advance and fill it in from the very start with questions and answers from the business’ previous offline operations. Over time, new entries can always be added as the FAQ get more complex and pile up over time.

The wish list feature

Most online shoppers are not impulsive buyers. They value their hard-earned money and are not ready to squander it off on an item they’re they really need. In some cases, they would want to bide their time and perhaps wait for the price to drop. Without the wish list feature, potential buyers are in danger of simply forgetting they saw that cool thing on your website. Once on the wish list, it is going to lure them to finalize the purchase. Make sure you have both a private and a public wish list.

All platforms

Your page is not going to be accessed through desktop computers and laptops only. A new gadget gets invented every day, so your presentation has to be accessible from all platforms. This primarily concerns smartphone apps that can be downloaded free of charge. Make sure the web development company offers this feature when commissioning them.

The list provided here is by no means exhaustive since there are many more features that can improve any e-commerce business. The important thing is to ask the web development company to apply them. In addition, you can see what other options they offer and use some of them as well, such as newsletters, administrative support, and the ability to register users.